Use Common Sense:
The best gauge we always go by is to use common sense and give yourself the time to think through what you want to accomplish. The answers will in most cases present themselves. If not it is advisable to engage your third party provider or consultant on how best to go about your deployment strategy.
Other Factors to Consider
When deciding on a survey feedback system, depending on your budget and company size and growth, consider a system that allows multiple surveys and survey types running at the same time so that you centralize your data collection instead of having multiple vendors your employees have to get familiar with. Search vendors that provide a host of solutions in an "all in one solution" so that you have a centralized database of respondents that allow you to simply pool groups to different types of surveys for re-use instead of a one "fly-by" survey.
source: http://www.visionmetrics.net/survey-resources/360-degree-feedback-software.aspx
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