After you have decided to conduct a survey, the most important part is to design the survey questionnaire with questions that are more relevant to your business. Although most survey software has a good collection of questions, it is important to know their purpose so that you can use the right ones.

Open Ended Questions - These get a more detailed picture of the customer’s response. It also gives the customer a chance to give as much information as possible, without any constraints. However, as these are time consuming, its use should be limited.

Demographic Questions - These are used to gather information such as age, sex, income, nationality etc. This helps in getting a better understanding of the customers and design promotional programs in a more customer centric manner.

Personality Related Questions - These help to get a thorough understanding of the personality of the customer. The questions may be related to hobbies, personal likes and dislikes, special interests etc, to understand the attitude of the particular customer and study how it affects customer satisfaction.

Dichotomous (yes/no) Questions - These are used to screen out the non-customers, especially if you are interested only in your existing customers.

Multiple Choice Questions - These questions allow answering by selecting the best of a given list of options.

Rank Order Scaling Questions - These allow the customer to rank a list of various brands based on personal preference or a particular feature.

Most survey software have a collection of these and many other types of questions in a database, and all you have to do is select the relevant questions and add it to your survey form. You can also add your own question if you think that is more relevant.

source: http://www.ehow.com/how_5167833_survey-software-types-questions-answers.html