Conducting and calculating surveys can sometimes be difficult and frustrating. Survey software should help alleviate some of the difficulties associated with market research and analysis. Survey software should provide the surveyor a degree of creative freedom in question choice and design as well as include enough analytical tools to calculate accurate and relevant results. This is the criteria TopTenREVIEWS used to evaluate survey software:
Administration Options
Top survey software should provide various options and methods to administering surveys including through the Internet, face–to–face interviews, paper print outs or email.
Survey Creation
The software should provide options and features that allow those administering the survey to customize its look and set restrictions associated with their survey. This may include question creation and type selection as well as font, image and color; and respondent restrictions like passwords and skip branching.
Survey Analysis
Survey software should include analysis and statistic tools. Many programs include simple analysis like percentages and pie charts. Top programs include more sophisticated statistical options, like standard deviation or cross tabulation charts. The software should also be compatible with a word processor or text writer to export analysis reports.
Ease of Use
Survey software should be powerful enough to produce relevant and reliable results and easy enough for novice surveyors and computer users to understand and operate.
source: http://survey-software-review.toptenreviews.com/
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