To this day, customer feedback remains the single-most accurate representation of a company's performance and its consumers' expectations. The veil of anonymity allows survey takers to be completely honest and forthright, and the companies giving the survey don't get a sugarcoated version of reality. Honest, biting truth is the only way to understand the necessary changes you'll have to make to your business to succeed, and survey software allows any company to get their hands on the real picture. Still, former customers with some perceived grievance against the business often give a skewed perspective when surveyed or asked to give a review.
What if you could get customer feedback that wasn't tainted by subjective opinion?
KeySurvey.com's online survey software gives companies the opportunity to get the opinions of their target demographics without tarnishing the answers with subjectivity. By using survey software, you will have access to raw data that reveals the true, actual opinions of potential customers - the very same people that will one day be interested in your products or services. Whereas most customer feedback comes from former customers with their own biases, the data from professional survey software is free of customer bias.
KeySurvey.com is totally malleable and customizable - surveys can be given in multiple languages, and customers can either start from scratch or use our templates as a starting off point. Survey creators can add their own personal touches, too; choose from fifteen different questions types and integrate your own corporate logo and colors into the survey design. Our surveys aren't static, thoughtless electronic versions of simple paper surveys. Instead, KeySurvey.com survey software adapts to a customer's response, using advanced logic to ask different questions based on the previous answers
source: http://www.keysurvey.com/resources/articles/survey-software-removes-bias.jsp
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